• by Joe Mandese  @mp_joemandese, March 17, 2017

IPG Mediabrands has added to new senior level positions as part of an expansion of the U.S. management team of its Reprise unit.

Lars Feely has been named senior vice president-strategy and Rich Devine has been named senior vice president-head of West Coast operations.

Feely joins from Omnicom’s Hearts & Science unit, where he was senior director of ecommerce strategy and investment. He is responsible for the “implementation of digital solutions for both clients and strategic partners” at Reprise.

Devine was Chief Strategy Officer at Empathiq, and prior to that was global senior vice president of media services at WPP’s Possible unit. He is responsible for “agency performance, integrated marketing and product development” and Reprise and oversees client and partner relationships for its West Coast operations.