Soylent, a line of meal replacement products, tapped Wieden+Kennedy's The Lodge to lead strategy and creative duties. The brand's new marketing platform includes an artificial intelligence
spokesperson named Trish. The AI character will educate customers on how to use Soylent, how much to order, how to adjust frequency and finding new flavors.
Soylent spent $443,000 on advertising
the first 11 months of 2016, per Kantar Media.