MARIA KENNEDY has been promoted to vice president, advertising sales, direct response for
Discovery Networks, U.S. Kennedy oversees Discovery's direct response and paid programming sales
team and is responsible for all paid programming time and short-form direct response sales efforts for Discovery's 13 U.S. networks and BBC AMERICA. Kennedy most recently served as director, direct
response, advertising sales where she led the development of the direct response sales unit for FitTV, which launched in December 2003.
