• May 5, 2005

While shopping, drinking, and TV programming don't often go together, cable network TBS has figured out a way to blend the three activities in something resembling an advertising cocktail. Beginning May 16 and running through July 5, TBS will run a promotion for Baccardi Silver tied to its off-HBO run of "Sex And The City." The promotion, dubbed "Turn on TBS, Turn on the Flavor," includes a marketing campaign involving an in-store retail component with point-of-sale elements, outdoor advertising in more than 50 markets, and print ads in national consumer magazines, including Us Weekly, Entertainment Weekly, and People. Additionally, an online component on www.bacardisilver.com will feature a "Shop 'Til You Drop" sweepstakes, awarding 15 grand prize winners a trip for three to New York with assorted "Sex And The City"-style perks, such as a private fashion show at Bloomingdale's, a double-decker bus tour of the city, and a Broadway show, among other surprises. -- D.K.