• May 5, 2005

For those who may have been wondering about the future of advertising on radio given the growing popularity of satellite systems, Sirius wants to ease your fears, as the satellite radio company has just hired two regional advertising directors and one New York account manager to expand its advertising sales efforts on its non-music channels.

In those positions, Mark Kallen joins as Western regional sales director, Stephen Scheu joins as Midwest regional sales director, and Kevin Zoback joins as New York account manager.

Sirius currently has more than 55 talk, traffic, news, sports, and entertainment channels that offer commercial time. All of the satellite radio company's 65 music channels are commercial-free. --D.K.