Keebler, the maker of on-demand cheese flavored snack food Cheez-It will sponsor a new ad-supported, video-on-demand program being launched by Gemstar-TV Guide. The Cheez-It cracker brand has signed
on as the launch partner and charter advertiser for TV Guide SPOT, a new on-demand network featuring originally-produced entertainment programs about the other originally-produced entertainment
programs appearing on TV each week. As part of the deal, the Cheez-It brand will be integrated into TV Guide SPOT's VOD content. -- J.M.
