The Digital Edge - Cadbury Schweppes
by May 16, 2005, 3:38 PM
The Digital Edge (TDE), Mediaedge:cia's interactive communications division, has been named digital agency of record for Cadbury Schweppes Americas Beverages. The Digital Edge will handle all strategic digital planning, buying and execution duties for Dr Pepper, 7 Up, Sunkist, Diet Rite, Snapple, Motts and other Cadbury-Schweppes beverages. Spending was not released.