Around the Net

Marketers Big and Small Taking a Shine to Blogs

Four journalists who brought news of the assassination of President John F. Kennedy into U.S. living rooms in 1963 have found a new level of fame by using the Internet to market their book about the experience. They are among a growing group of people exploring the potential of blogs, or Web logs, as a marketing tool and advertising venue.

Read the whole story at Reuters, March 23, 2005 »

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