Search engine technology provider SEMphonic Monday announced the availability of its MarketScan Keyword and MarketScan Analyzer tools in one online application intended to bridge the gap between
Web marketing and measurement for search engine marketing professionals. MarketScan Keyword is an on-demand search engine marketing tool meant to provide fully automated keyword discovery and
ranking. MarketScan Analyzer was developed to reduce the complexity of currently available tools, according to a company statement. --Gavin O'Malley
