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Musicians Market Brands to Sell Their Latest Music

Madison Avenue and the music industry are joining forces to rewrite a line from "Twelfth Night" to declare, "If marketing be the food of love, play on." Well-known bands and singers, along with their labels, are teaming with major advertisers and agencies for promotions that seek to sell brand-name products as well as CD's or downloads. The marketers benefit from the star power of artists ranging from the pop singer Gwen Stefani to the hip-hop group Black Eyed Peas to the crooner Michael Bublé.

Read the whole story at The New York Times, May 24, 2005 »

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