If eBay wanted to do something radical, it would become the exchange for advertisements. EBay is already an exchange where buyers and sellers meet to trade stuff -- from Pez dispensers, cars to homes.
Imagine if it became a marketplace platform where ad buyers and ad sellers transacted business. Think of the cut that eBay would get! Alas, Google is already well on its way to becoming such an
exchange.
Read the whole story at MarketWatch, May 24, 2005 »
