Prospect of Search Ads on P2P Site Rattle SEMs

ClickZ, May 25, 2005, Wednesday, May 25, 2005 11:16 AM
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Revelations that controversial file-sharing software developer BitTorrent will begin to host ads from Ask Jeeves alongside its upcoming search engine have drawn mixed results from SEMs. BitTorrent announced Monday that it is planning to launch a search engine to index the thousands of movies, music, video games and other files currently shared using the company's peer-to-peer software. Alongside search results, the company will show keyword-targeted text ads from Ask Jeeves.
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