Conducted by the Management Network Group, a consulting firm, the survey indicated that 13- to 34-year-olds were more interested in free, ad-supported mobile video services than subscription video services. Wireless providers including Verizon and Sprint currently offer subscription video services and charge nearly $15 a month for the privilege. The "mobisode" era is here.
Wireless providers are searching for viable business models to deliver music, music downloads, and video clips to mobile phones.
The survey found that nearly 40 percent of 1,000 phone users between 13 and 34 years old are interested in commercial-free radio over their wireless phones. About 35 percent of those surveyed say they're intrigued by wireless music downloads. The survey found that 40 percent of respondents are interested in ad-supported video, compared to 20 percent who say they'd subscribe to a monthly mobile video service.