WorldNow, Monster Strike Local Jobs Deal
The deal, which also makes Monster the official sponsor of the "job centers" on WorldNow's network of more than 80 TV station websites, also leverages two of the most important forms of local content - news and jobs - for national advertisers, especially those involved in the recruitment market.
Launched earlier this month in partnership with ABC's owned TV station division, WorldNow's Local Media Network has taken the "unwired network" model that has worked so well for the TV and radio markets to the Internet. Unwired networks aggregate local programming - often news, but occasionally other localized content - into national reach. WorldNow's burgeoning network combines content on local stations in some of the biggest markets, including ABC stations in New York, Los Angeles and Houston.
The approach is particularly well suited for the recruitment marketplace, because while some jobs target distant prospects most are placed and sought primarily at the local level.
Recent Online Media Daily Articles
-
Coca-Cola Loses Bid To Dismiss Text-Spam Case May 24, 5:41 p.m.
Consumers can proceed with a lawsuit against Coca-Cola for allegedly sending them unwanted SMS messages, a ... -
Disaster Ready: Google Maps Model Quickly Adjusts To Events May 24, 5:29 p.m.
The four-lane bridge in Washington state that partially collapsed Thursday into the Skagit River was removed ... -
Pandora Beats Rev Estimates, Adds Subscribers May 24, 5:01 p.m.
Online radio service Pandora on Thursday reported that revenue rose 55% in the first quarter to $126 ... -
Real-Time Web Turns Consumers Into Impulse Buyers May 24, 4:37 p.m.
Video, mobile, social, and better search capabilities continue to make it easy for consumers to buy ... -
Mugnier Shares M&C Saatchi's Mobile Approach May 24, 4:32 p.m.
M&C Saatchi Mobile was formed three years ago through the acquisition of mobile marketing agency Inside ... -
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ...
Be the first to comment on "WorldNow, Monster Strike Local Jobs Deal"
Leave a Comment