Dow Jones & Company added Monday a series of advertising-supported, industry-specific sections and personal finance areas to the recently acquired MarketWatch, a business news site. The
industry-specific sections are technology, automobiles, health care, and retail, and the personal finance sections are focused on travel, banking, careers, and small businesses. All of the sections
offer co-branding opportunities, as well as standard ad placements.
--Shankar Gupta