WPP's Mediaedge:cia consolidated its search marketing group (Outrider), offline direct response group (Wunderman Media), and online media planning and buying (The Digital Edge) into one unit, MEC
Interaction, effective immediately in North America. The new 150-person unit will be headed by Rob Norman, prior chairman of Mediaedge:cia UK and CEO of Outrider Worldwide. Alan Schanzer, managing
partner of The Digital Edge, will become managing partner of MEC Interaction North America, while Sarah Hammel, finance director of Wunderman Media, will be senior partner, finance director. -- Wendy
Davis
