AQuantive's agency Avenue A / Razorfish on Monday said IAC/InterActiveCorp's Hotels.com had selected Avenue A as its interactive agency of record. The two have been working together on digital
advertising for over a year, and recently began integrating that it with Hotels.com's search engine marketing efforts. Hotels.com has endeavored to evaluate display media, search, e-mail, and Web site
messaging through one reliable analytical vision, and more profitably drive traffic and reservations.
-Gavin O'Malley
