The humanitarian ONE Campaign dedicated to ending extreme poverty in Africa, and popularized recently by Brad Pitt on ABC's "Primetime," will broaden its online campaign with rich media partner
Viewpoint in the weeks leading up to the G8 Summit on July 6. Viewpoint, which currently delivers approximately 30 million online ads per day, plans to send out over a billion impressions before the
Group of Eight meets to discuss foreign aid.
--G.O.
