Internet Radio Listening Index Continues to Rise

by , Aug 27, 2002, 12:00 AM
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Internet Radio Listening Index Continues to Rise

MeasureCast, Inc. reported that the Christian music format is finding a home on the Internet. The Educational Media Foundation (EMF) placed two stations in the MeasureCast Weekly Top 25 ranking of Web radio stations during the week of Aug. 12 - 18. K-LOVE and Air 1 stations, both Contemporary Christian Music stations in Sacramento, Calif., took third and sixteenth place respectively.

The MeasureCast Internet Radio Listening Index for the week of Aug. 12 - 18 rose four percent. Since Jan. 6, 2002, the total time spent listening to Web radio stations measured by MeasureCast is up 145 percent. Since Jan. 1, 2001, the total time spent listening has increased 717 percent. The index is a representation of the trend in the total time spent listening (TTSL) to a spectrum of on-line radio stations monitored by MeasureCast.

Demographic Highlights for the Week of Aug. 12 - 18

  • The peak listening day was Tuesday, Aug. 13, with 19% of all listening occurring on this day.
  • Internet radio listening is primarily a work-hour phenomenon, with 80% of all on-line listening occurring between 5 a.m. Pacific and 5 p.m. Pacific.
  • 10% of the week’s listening took place over the weekend.
  • 27% of Internet radio listeners were between the ages of 25 and 34. 56% were younger than 35, 29% were younger than 25, and 6% were older than 55.
  • 69% of listeners were men; 31% were women.
  • In the U.S., 31% of listeners resided in the South; 31% in the West, 20% in the Northeast, and 18% in the Midwest. Top 10 Internet Radio Networks
    (Mon., Aug. 12, - Sun., Aug. 18, 2002)
    Rank Network URL Cume Persons
    1 Clear Channel Worldwide www.clearchannel.com 262,039
    2 Radio Free Virgin www.radiofreevirgin.com 157,210
    3 Warp Radio www.warpradio.com 109,719
    4 Virgin Radio www.virginradio.co.uk 82,067
    5 Internet Radio Inc. www.internetradioinc.com 194,494
    6 StreamAudio www.streamaudio.com 60,391
    7 SurferNetwork www.surfernetwork.com 34,003
    8 JazzFm www.jazzfm.com 73,495
    9 ABC Radio Network www.abcradio.com 63,607
    10 Educ Media Foundation www.emfbroadcasting.com 34,265

    The MeasureCast Weekly Top 10 Stations
    (Mon., Aug. 12, - Sun., Aug. 18, 2002)

    Rank Station Format Cume Persons
    1 Virgin Radio/1215 AM & 105.8 FM (London) Hot Adult Contemporary 60,821
    2 JazzFM/102.2 FM & 100.4 FM (London) Jazz 73,495
    3 K-LOVE Radio (Sacramento, Calif.) Contemporary Christian Music 25,102
    4 ESPN Radio (Bristol, CT) Sports Talk 35,748
    5 WQXR-FM/96.3 (New York) Classical 26,416
    6 RADIOIO (Internet-only) Adult Alternative 40,872
    7 KING-FM/98.1 (Seattle) Classical 20,927
    8 MEDIAmazing (Internet-only) Listener Formatted 45,293
    9 Radio Margaritaville (Internet-only) Classic Rock 14,026
    10 KNAC.COM (Internet-only) Pure Rock 18,637

    Notes: Cume Persons is an estimate of the total number of unique listeners who had one or more listening sessions lasting five minutes or longer during the reported time period.
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