Top Online Music Sites And Album Advertisers
A deeper look at music sites, advertisers, demographics, ad types and technical specifications.
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Top 10 Online Music Destinations Week ending May 29, 2005 US, Home and Work |
||
|
Brand or Channel |
Unique Audience (000) |
Active Reach (%) |
|
AOL Music |
12,188 |
9.69 |
|
Yahoo! Music |
11,334 |
9.01 |
|
iTunes |
4,847 |
3.85 |
|
MSN Music |
2,690 |
2.14 |
|
MTV Networks Music |
2,528 |
2.01 |
|
BeMusic |
1,578 |
1.25 |
|
A-Z Lyrics Universe^ |
1,160 |
0.92 |
|
Universal Music^ |
1,114 |
0.89 |
|
Sony Music |
960 |
0.76 |
|
eBay Musical Instruments |
923 |
0.73 |
|
Source: Nielsen//NetRatings NetView |
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|
Demographic Data for Music Category Month of April 2005 US, Home and Work |
|||
|
|
Target |
Unique Audience (000) |
Unique Audience Comp (%) |
|
Total |
|
61,903 |
100 |
|
Male |
|
32,103 |
51.86 |
|
Female |
|
29,800 |
48.14 |
|
Age |
2 - 11 |
2,290 |
3.7 |
|
|
12 - 17 |
8,413 |
13.59 |
|
|
18 - 24 |
4,155 |
6.71 |
|
|
25 - 34 |
8,213 |
13.27 |
|
|
35 - 49 |
20,823 |
33.64 |
|
|
45+ |
25,344 |
40.94 |
|
|
55+ |
11,857 |
19.15 |
|
|
65+ |
4,020 |
6.49 |
|
HH Income |
$ 0 - 24999 |
3,755 |
6.07 |
|
|
$ 25000 - 49999 |
13,987 |
22.6 |
|
|
$ 50000 - 74999 |
18,275 |
29.52 |
|
|
$ 75000 - 99999 |
11,478 |
18.54 |
|
|
$ 100000 - 149999 |
9,129 |
14.75 |
|
|
$ 150000+ |
4,494 |
7.26 |
|
|
No Response |
784 |
1.27 |
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Source: Nielsen//NetRatings NetView |
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|
Data on the Entertainment Industry, Music Albums Segment |
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|
Week ending May 29, 2005 US, Home and Work |
||
|
Top 20 Advertisers |
|
|
|
|
Impressions (000) |
Share of all Impressions |
|
Geffen Records |
10,833 |
61.7% |
|
Vivendi Universal S.A. |
3,297 |
18.8% |
|
Sony Corporation |
2,250 |
12.8% |
|
Pure Management Group |
381 |
2.2% |
|
Fat Possum Records |
240 |
1.4% |
|
Fueled By Ramen Records |
181 |
1.0% |
|
Darryl Worley |
74 |
0.4% |
|
Island Records |
74 |
0.4% |
|
Hybrid Recordings |
35 |
0.2% |
|
Time Warner Inc. |
35 |
0.2% |
|
Curb Records, Inc. |
31 |
0.2% |
|
EMI Group plc |
25 |
0.1% |
|
Dave Matthews Band |
16 |
0.1% |
|
Rosewood Recording Company |
13 |
0.1% |
|
Bertelsmann AG |
10 |
0.1% |
|
Scared Guy Music |
10 |
0.1% |
|
Viacom Inc |
9 |
0.1% |
|
Gigantic Music |
9 |
0.1% |
|
Flicker Records |
5 |
0.0% |
|
PaperChase Productions |
5 |
0.0% |
|
Total |
17,569 |
100.0% |
|
Source: Nielsen//NetRatings AdRelevance |
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|
Top Ad Sizes |
||
|
Dimensions |
Impressions (000) |
Share of all Impressions |
|
Medium rectangle |
13,890 |
79.1% |
|
Leader Board |
1,387 |
7.9% |
|
Unspecified |
957 |
5.4% |
|
Full banner |
687 |
3.9% |
|
Wide skyscraper |
407 |
2.3% |
|
Non-standard |
95 |
0.5% |
|
Skyscraper |
60 |
0.3% |
|
Large rectangle |
26 |
0.1% |
|
Half banner |
22 |
0.1% |
|
Button #2 |
16 |
0.1% |
|
Square |
8 |
0.0% |
|
Rectangle |
5 |
0.0% |
|
Square button |
4 |
0.0% |
|
Button #1 |
4 |
0.0% |
|
Total |
17,568 |
100.0% |
|
Source: Nielsen//NetRatings AdRelevance |
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|
Ad Delivery Types |
||
|
|
Impressions (000) |
Share of all Impressions |
|
Inline |
17,540 |
99.8% |
|
Interstitial |
26 |
0.1% |
|
Pop-Up |
2 |
0.0% |
|
Total |
17,568 |
100.0% |
|
Source: Nielsen//NetRatings AdRelevance |
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JACK LOECHNER
Center for Media Research
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