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'Kill Bill' Did It. 'Lost in Translation' Did, Too. Now Mitsubishi Plays Up Japan's Hip Factor.

Toyota, Nissan and Hyundai can't seem to stop talking about how American they are. Not Mitsubishi; it wants you to know the red diamonds in its logo are as red as the rising sun. Complete with booming Japanese taiko drums and cars that bow in the customary Japanese show of respect, Mitsubishi's new advertising campaign for the Eclipse sports coupe tries to sell the company's Asian lineage.

Read the whole story at The New York Times, June 20, 2005 »

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