The muddled television upfront marketplace was lagging last week, with cable still several weeks from the finish line, syndication barely started and NBC, finally, just about done. But further
confusing the already convoluted picture of ad negotiations for next season's inventory were reports from several broadcast network sources that certain media agencies were seeking and had committed
to "add-ons" to the "holds" they had placed only a few weeks ago.
Read the whole story at Mediaweek, June 20, 2005 »
