Men. Who needs them? Marketers with stuff to sell them, that's who. But men are notoriously hard for advertisers to find - at least the young, single ones coveted for their disposable income and trend
setting. Young men with no family responsibilities have money to burn for products such as video games, cars, fast food, beer, apparel, electronics, sports gear and personal-care items. And more are
staying single longer. Half of U.S. men in their late 20s are single, vs. 20% in 1970, says Rose Cameron, director of planning at ad agency Leo Burnett.
Read the whole story at USA Today, June 21, 2005 »
