Mediaedge:cia, which is a part of GroupM with its WPP sister media shop MindShare, had been running Specsavers' television buying and sponsorship deals, and led the consolidation on behalf of GroupM. The additional assignments include radio, national, and regional press, and amount to additional billings of $33 million more than what MEC had managed previously. The consolidation also sees the communications planning moving from Specsavers, where it was previously handled in house, to GroupM.
--D.K.