Harris Direct Taps The Media Kitchen

  • June 23, 2005
Harris Direct, an online provider of investment services, named The Media Kitchen, New York its media agency of record effective July 1. Harris also named StrawberryFrog, New York its advertising agency of record. Grey Interactive retains its position as Harris' interactive agency of record. Harris Direct's previous media agency was Havas' MPG. "Like the Media Kitchen, Harris Direct is an incredible challenger brand, and we felt very philosophically aligned," said Paul Woolmington, CEO, The Media Kitchen. Billings are estimated at $25 million, according to data from TNS Media Intelligence. -- Tobi Elkin
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