Some of the world's biggest advertisers, including Microsoft and Anheuser-Busch, are increasingly turning to electronic word-of-mouth advertising campaigns as they seek inexpensive, provocative and
entertaining ways to reach new customers. Known commonly as viral advertising, the marketing strategy often can hide who's behind it and usually involves an online component to spur consumers to
spread the message themselves with minimal noticeable involvement from the company.
Read the whole story at Reuters, June 23, 2005 »
