Marketers will always have an affinity for print advertising. It's one of our most valuable targeting and reach-extending media. It has shelf life, and it's extraordinary in its ability to match the
advertising message with the editorial content. However, the media landscape has evolved - and continues to evolve with lightening speed. For print to remain competitive within our marketing mix, we
offer 10 "pleas" to get the print industry to the head of the class. The following were presented at the June 16 ANA Print Advertising Forum held at the Grand Hyatt in New York City:
Read the whole story at ANA Blog - Bob Liodice, June 24, 2005 »
