AgencyFinder.com, BMA Team For New Agency Directory Service
Jun 18, 2004, 12:00 AM
The Business Marketing Association (BMA) announced a partnership with Agencyfinder.com on Thursday that will allow the association's members to search for advertising and pr agencies quickly and at no charge. Agencyfinder has more than 2,500 headquarter listings of advertising agencies and pr firms. The BMA has over 3,000 members. A recent Agencyfinder survey indicated that one-third of marketing managers and business decision makers polled said they intended to hire a new or additional agency sometime within the next twelve months. Agencies can register for a minimum "maintenance fee" with Agencyfinder, but agencies are required to pay an annual subscription fee in order to participate in competitive pitches after the initial "telephone screening interview" with the searching client. For agencies that have paid their annual subscription fee, they receive full contact information for any and all other clients who invite them for a period of twelve months following their subscription payment as part of the Agencyfinder service agreement.