Hennessy first launched an ad campaign in 2003 featuring famed Motown singer Isaac Hayes. The cognac's latest campaign features Marvin Gaye in print and outdoor ads debuting this month. The ads liken
Gaye to Hennessy, demonstrating that both always rise above the competition and neither blends in with a crowd. The campaign is themed around Hennessy being a bold and independent spirit that has
become part of American culture throughout the years. Outdoor ads bowed this month and print ads launch in the August issues of
Complex, Ebony, GQ, VIBE, Fader, KING, The Source, and
Urb. kirshenbaum bond new york created the campaign. - Amy Corr
