Advertisers and media execs are scrambling to make sense of new, tougher circulation rules and their impact on past ad buys after an industry-wide crackdown on magazine publishers. The reaction among
advertisers ranged from concern to outright anger after the Audit Bureau of Circulations, which monitors circulation figures, issued major changes that will affect scores of publications but declined
to specify which ones.
Read the whole story at The New York Post, July 21, 2005 »
