Around the Net

NBC and Mazda Jointly Promote New Lineups

NBC is beginning what may well be its most elaborate campaign ever to woo viewers to watch its series for the coming fall season. The multimillion-dollar campaign, which involves a big marketer, Mazda, and a big media company, Time Warner, also represents NBC's most extensive effort to use the firepower of branded entertainment in promoting a new-season lineup.

Read the whole story at The New York Times, July 21, 2005 »

Next story loading loading..