NBC and Mazda Jointly Promote New Lineups
The New York Times, July 21, 2005, Thursday, July 21, 2005 11:18 AM
NBC is beginning what may well be its most elaborate campaign ever to woo viewers to watch its series for the coming fall season. The multimillion-dollar campaign, which involves a big marketer, Mazda, and a big media company, Time Warner, also represents NBC's most extensive effort to use the firepower of branded entertainment in promoting a new-season lineup.
Read the whole story at The New York Times, July 21, 2005 »
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