Samsung: 'Best Example' Of Brand Building Amid Media Fragmentation

  • July 22, 2005
Calling it one of the best examples of "brand building in this age of media fragmentation," BusinessWeek Thursday named Korean electronics maker Samsung the fastest growing of the major global brands in the 2005 edition of its annual 100 Top Global Brands report. "Over the past five years, No.20 Samsung has posted the biggest gain in value of any Global 100 brand, with a 186 percent surge. Even sweeter, Samsung surpassed No.28 Sony in this year's ranking, a far more entrenched rival that once owned the electronics category," said the business magazine, which conducts the report in conjunction with brand researcher Interbrand. -- J.M.
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