• July 27, 2005

FastChannel, the Massachusetts-based print and broadcast advertising network, has expanded its IP-based spot delivery service, Reach, throughout Cox Media's (CMI) major media hub sites. The service will now reach all 6.3 million Cox video subscribers, the company announced this week.

Reach is a media-delivery service that electronically delivers video, audio, and print advertising, and has been integrated with FastChannel's broadcast verification and digital asset management services.

FastChannel executives said they were pleased with the expansion.

"Advertisers will be able to get their creative material to Cox faster," said John Roland, FastChannel president and chief operating officer. "They can actually change their message and have it there in an hour to respond to market forces."

--Michael Deibert