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Improve Measurement of Behaviorally Targeted Ads

Measurability has been an enviable advantage of online media and advertising since the get-go. It's an inherent and expected part of what we do as Internet marketers and communicators. So why don't we demand more when it comes to measuring the effectiveness of behaviorally targeted placements or campaigns?

Read the whole story at ClickZ, July 27, 2005 »

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