DoubleClick Inc. today launched its DARTmail ListDriver tool at the DMA List Vision conference in New York. DARTmail ListDriver is a web-based tool built specifically for email list owners, managers,
and brokers, the company says, to manage list rental functions more efficiently and cost effectively. Current DARTmail ListDriver customers include MaxWorldwide and Walter Karl, Inc. DARTmail
ListDriver is integrated with DoubleClick's DARTmail product, which is used by direct marketers and publishers such as J. Crew, Staples, Hearst and CMP Media to plan, execute and analyze their email
campaigns.
