Internet Radio Listening Index Continues to Rise

by Aug 27, 2002, 12:00 AM

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MeasureCast, Inc. today reported that the Christian music format is finding a home on the Internet.

The Educational Media Foundation (EMF) placed two stations in the MeasureCast Weekly Top 25 ranking of Web radio stations during the week of Aug. 12 - 18. K-LOVE and Air 1 stations, both Contemporary Christian Music stations in Sacramento, Calif., took third and sixteenth place respectively. K-Love streamed 207,822 hours of music to 25,102 listeners, while Air 1 delivered 45,651 hours of entertainment to an audience of 7,665.

Both stations also won spots in the MeasureCast Top 10 Simulcast Radio Stations chart. EMG is the tenth largest Web radio network measured by MeasureCast. Finally, Salem Communications' WFSH-FM/104.7 ("The Fish") in Atlanta secured 23rd place by streaming 36,998 hours of Christian music to 3,989 people.

The MeasureCast Internet Radio Listening IndexT for the week of Aug. 12 - 18 rose four percent. Since Jan. 6, 2002, the total time spent listening to Web radio stations measured by MeasureCast is up 145 percent. Since Jan. 1, 2001, the total time spent listening has increased 717 percent. The index is a representation of the trend in the total time spent listening (TTSL) to a spectrum of on-line radio stations monitored by MeasureCast.

Meanwhile, 17 of The MeasureCast Weekly Top 25T Internet radio stations enjoyed an increase in the total time spent listening (TTSL) to their webcasts. Fourteen of those stations saw an increase in audience size, or "CUME".

Demographic Highlights for the Week of Aug. 12 - 18

The peak listening day was Tuesday, Aug. 13, with 19% of all listening occurring on this day.

Internet radio listening is primarily a work-hour phenomenon, with 80% of all online listening occurring between 5 a.m. Pacific and 5 p.m. Pacific.

10% of the week's listening took place over the weekend.

27% of Internet radio listeners were between the ages of 25 and 34. 56% were younger than 35, 29% were younger than 25, and 6% were older than 55.

69% of listeners were men; 31% were women.

In the U.S., 31% of listeners resided in the South; 31% in the West, 20% in the Northeast, and 18% in the Midwest.

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