Continent Is King For New Editor, National Geo Devoted To Africa
"Africa is a place full of surprises," says Johns, who later this month will oversee the publication of a rare single-topic edition of National Geographic--this one focused on the alluring but often troubled continent. "It's a place of incredible diversity, not only in landscape but in voice, and it's the voices of people that have always drawn me back."
Hitting newsstands just before Sept. 1, this edition of the magazine--which took nearly two years to complete--also forgoes the use of a photograph on its cover for only the second time since cover photos became its signature in 1943.
With stories on Kenya's capital city of Nairobi, an oil pipeline running between Chad and Cameroon and the effects of the plague of AIDS, the issue utilizes several innovative techniques, including printing the fruit of a 7-month photographic flyover survey of the continent to photographically document the state of both human and animal life there, which Johns believes will be enticing to advertisers in its authority.
"What makes advertisers want to be in National Geographic is the fact that the magazine is relevant and current," says Johns. "It's a magazine that looks at things in a surprising and entertaining way."
The magazine's release will occur a little less than a month after the National Geographic Channel and the Fox Networks Group announced the creation of the new NGC HD network, a joint venture set to debut in early 2006, expected to build on the former's 55 million current subscribers.
Recent MediaDailyNews Articles
-
How Social Is Transforming TV May 21, 5:46 p.m.
Live from OMMA Video, Viacom Media Networks is unveiling its findings from “When Networks Network: TV ... -
Chicago Awards O'Hare Digital Signage Biz To Clear Channel Airports May 21, 4:30 p.m.
The Chicago City Council has awarded Clear Channel Airports a five-year contract, with the option for ... -
NDTV Challenges WPP, Tries To Revive Lawsuit In NY May 21, 4:26 p.m.
New Delhi Television is trying to revive its $1 billion lawsuit against Nielsen, WPP and a ... -
Horizon Taps Gambelli As Chief Investment Officer May 21, 4:18 p.m.
Former NBC senior advertising sales executive Marianne Gambelli has landed at Horizon Media as its executive ... -
Ad Council Raises Autism Awareness May 21, 3:41 p.m.
The Ad Council has partnered with Autism Speaks and two agencies, BBDONew York and LatinWorks, to ... -
CBS Scores Big Victory In 18-49 Demo May 21, 3:11 p.m.
Just two days before the finish of the TV season, CBS claims a big victory among ... -
TiVo Boosts Revs, Data Efforts May 21, 2:54 p.m.
TiVo made gains for its first-quarter revenue results with higher cable operator subscriptions.The time-shifting and technology ... -
Updated: Out-Of-Home Trading Platform Integrates With Mediaocean, Posterscope Backs Move May 21, 8:07 a.m.
(Editor's Note: Posterscope denies it is backing ADstruc. A Clarification has been published here.) While ... -
Networks' Top Goal: Ad Dollars Trump Studio-Produced Shows May 21, 8:06 a.m.
With Netflix and Amazon writing hefty checks, it bears watching whether networks will increasingly pick up ... -
Budweiser Bows New Campaign, Topped With Responsible-Drinking Blimp May 20, 5:26 p.m.
Summer is a time of concerts and festivals and beach-going, all of which carry the attendant ...
Be the first to comment on "Continent Is King For New Editor, National Geo Devoted To Africa"
Leave a Comment