Following Peter Jenning's death on Aug. 7 from lung cancer, the American Legacy Foundation said it has crafted a print ad via Omnicom Group's GSD&M appealing to smokers to get help. An ad breaking in
USA Today features white text against a black background. The copy reads: "You don't need another lecture on the reasons to stop smoking. You need a game plan. That's where we can help. The American
Legacy Foundation is a national organization dedicated to preventing and reducing tobacco use. Working with state governments and various public and private partners, we can provide the tools and
information to help you beat tobacco addiction." The ad concludes: "To find out more about our programs, visit us at americanlegacy.org."
Read the whole story at Adweek, August 18, 2005 »
