The Kroger Co. has signed a deal with In-Store Broadcasting Network (IBN) to launch a TV network in 2,500 Kroger stores, according to the company. Kroger, headquartered in Cincinnati, Ohio, is the
nation's No. 2 grocery chain behind Wal-Mart; IBN, of Salt Lake City, Utah, provides in-store music and TV advertising services to supermarket and drug store chains.
Read the whole story at AdAge.com, August 19, 2005 »
