A new marketing application from Kraft is leveraging the iPod phenomenon in a way that goes beyond podcasting. Owners of the ubiquitous device who download the company's "Greatest Hits of Summer"
widget can carry a library of over 100 Kraft-inspired recipes with them wherever they go. The download, promoted at kraftfoods.com, offers grilling ideas, desserts, and additional recipes featuring
Kraft ingredients. Users can browse recipes using the iPod's scroll wheel and look up ingredients while at the grocery store.
Read the whole story at ClickZ, August 19, 2005 »
