Anheuser-Busch will reportedly increase its TV advertising budget during the NFL this season by as much as 15 percent, but that doesn't mean more money for all TV networks. For example, A-B won't
spend more advertising dollars on "Monday Night Football," according to the
St. Louis Post-Dispatch, but will increase advertising in other NFL games. A-B will also roll out new a packaging
design for cases of Budweiser and Bud Light, which will feature emblems of 27 of 28 NFL teams. The Steelers are the lone exception. -- Wayne Friedman
