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For the Niche Film Audience, Studios Are Appealing by Blog

Movie studios typically advertise on television and in newspapers in search of the biggest possible opening-weekend audience. For a new film, "The Constant Gardener," Focus Features is intent on building its audience in a different way: by taking aim at readers of niche Web sites and blogs.

Read the whole story at The New York Times, August 23, 2005 »

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