Rich media vendors, once firmly rooted in technology, are morphing themselves into creative services organizations. The trend is driven by the standardization of rich media formats and an eagerness on
the part of agencies to outsource production of ever more intricate online display campaigns. As rich media campaigns grow in size and complexity, the likes of Viewpoint, PointRoll, EyeWonder,
Klipmart, Eyeblaster and United Virtualities all report they're handling ever more creative production for agencies and clients who lack the resources to handle the work themselves.
Read the whole story at ClickZ, August 26, 2005 »
