Web radio listeners (those who regularly or occasionally listen) are not only growing in numbers but they are also a highly active group of consumers with above average levels of purchase intentions and are early adopters of other new media options according to an analysis by BIGresearch of their most recent Simultaneous Media survey.
Typical web radio listeners are:
The media which have the greatest influence on their apparel purchases are:
However, the media which index the highest for apparel purchase influence are blogging, instant messaging, picture phones and radio. The radio formats they prefer are rock, alternative, oldies, top 40/pop and talk.
The survey reports that Satellite radio listeners are not only not average, but they are a "Lucrative Consumer Group." BIGresearch reports insights on the consumption power of this small, but lucrative group of consumers (4.3% of 18+ population, approximately 9.5 million):
Active lifestyle leisure activities, with top 5 being:
Satellite radio listeners suffer from the following health conditions more than the general population:
For more, visit BIGresearch.