Commentary

Web and Satellite Radio Listeners are Highly Active Consumers

Web and Satellite Radio Listeners are Highly Active Consumers

Web radio listeners (those who regularly or occasionally  listen) are not only growing in numbers but they are also a highly active  group of consumers with above average levels of purchase intentions and are  early adopters of other new media options according to an analysis by BIGresearch of their most recent Simultaneous Media survey.

Typical web radio listeners are:

  • Between 18 and 44 (74.5%)
  • Male(59.6%)
  • Well  paid, with an average household income of $54,334
  • 7.2% of adults 18+ regularly listen to web radio (approximately 16 million)
  • 23.4% occasionally listen to web radio (approximately 52 million.)

The media which have the greatest influence on their apparel purchases are:

  • Magazines
  • In-Store Promotions
  • Broadcast TV
  • Newspaper Inserts
  • Cable

However, the media which index the highest for apparel purchase influence are blogging, instant messaging, picture phones and radio. The radio formats they prefer are rock, alternative, oldies, top 40/pop and talk.

 The survey reports that Satellite radio listeners are not only not average, but they are a "Lucrative Consumer Group." BIGresearch reports insights on the consumption power of this small, but lucrative group of consumers (4.3% of 18+  population, approximately 9.5 million):  

  • Gender: Male, 56.1%, Female, 43.9%
  • Average Age:  42.7;   25-54, 66%
  • Average Household Income: $77,329 
  • Dog Ownership: 68.5%

Active lifestyle leisure activities, with top 5 being:

  • Watch  TV                  68.3%
  • Listen to Music         66.4%
  • Surf  the Net              65.0%
  • Dining Out                 63.8%
  • Read  Books            59.9%

Satellite  radio listeners suffer  from the following health conditions more than the general population:

  • Acid Reflux
  • Allergies
  • Arthritis
  • Depression
  • Headaches/Migraines  (probably from all the leisure time activities)
  • Heartburn/Indigestion
  • Heart  Disease
  • Insomnia
  • Overweight  (from too much dining out)

For more, visit BIGresearch.

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