Will Playboy readers persuade their spouses they're buying the online version for those exclusive interviews? Highly doubtful. After all, in the Internet era, interviews, like most news and
information, are rarely rare; they're almost always accessible. They're as plentiful and on-demand on the Web as, ahem, revealing pictures. Therefore it's highly likely that Playboy will have to
enhance or exploit one of its two features as it moves online.
Read the whole story at MarketWatch, August 30, 2005 »