The Niche Gets Nichier: Apprise Buys Publisher Of Enthusiast Titles

  • September 9, 2005
Burgeoning niche magazine publisher Apprise Media Thursday said it acquired Y-Visionary LP, which publishes nine monthly and bimonthly magazines focused on the automotive aftermarket, outdoor sports, and shelter segments. The Y-Visionary publications will operate as part of the Action Pursuit Group of Apprise Enthusiast Media LLC, Apprise's platform in the enthusiast media sector. Terms of the transaction were not disclosed. Y-Visionary's publications include Street Trucks, Import Racer, and Drag Racer in the automotive segment; Bow & Arrow Hunting, Gun World, and Knives Illustrated in the outdoor sports segment; and Victorian Homes and Romantic Homes in the shelter segment.

--Amy Corr

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