MindShareNorth America is expanding its Consumer Research group, having added Tata Sato as Director of Consumer Insights, a new position. Sato has spent the past twelve years at Y&R, where, as Senior
Partner, Brand Planning, she managed brand strategic and creative development for the agency's clients. She has also worked in Brand Planning at Grey and BBDO, and has spent time in investment banking
and consulting.
--Amy Corr
