RLR Online Radio Network Tops 6 Million Listeners in July
Arbitron and comScore Media Metrix recently released the online radio ratings for July 2005 which show that these measured online networks reached 6,756,100 million listeners.
RLR Network (Yahoo Music, AOL Radio Network, MSN Radio and WindowsMedia.com, and Live365) had an estimated 6,012,700 million listeners age 12 and older. Clear Channel Online Music and Radio had 848,600 listeners during an average week in July amongst people age 12 and older. (Cume audiences for the RLR Network and Clear Channel Online Music and Radio can not be added)
While persons 25-54 represent fifty-one percent of the total United States population, they represent seventy-two percent of all listeners to online radio networks in July. Persons 18-49 represent fifty-five percent of the entire U.S. population, but are eighty-five percent of all midday online listeners. In addition, the RLR Network shows a 1.06 rating point in Women 25-34, the first time an Arbitron comScore rated online network has achieved a full rating point for a key demographic.
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Persons 12+ Average US Weekly Audience, July 2005 |
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|
|
Monday-Friday 6AM-7PM |
Monday-Sunday 6AM-Midnight |
||
|
Cume Persons |
Average Quarter-Hour Persons |
CumePersons |
Average Quarter- Hour Persons |
|
|
America Online's AOL Radio Network |
1,041,000 |
166,500 |
1,785,400 |
116,200 |
|
Clear Channel Online Music and Radio |
678,300 |
135,400 |
848,600 |
74,200 |
|
Live365 |
439,200 |
76,100 |
630,800 |
45,000 |
|
Microsoft's MSN Radio and WindowsMedia.com |
649,800 |
122,900 |
824,300 |
69,300 |
|
Yahoo Music/LAUNCHcast |
1,909,300 |
442,200 |
2,955,700 |
274,800 |
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TOTAL: All Five Networks |
4,469,600 |
943,100 |
6,756,100 |
579,500 |
|
RLR Network* |
3,882,700 |
807,800 |
6,012,700 |
505,400 |
|
Source: comScore Arbitron Online Radio Ratings, July 2005 |
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Cume is defined as the number of different people who listen during a given daypart., and should not be added in order to preclude duplicate responses.
JACK LOECHNER
Center for Media Research
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