Commentary

RLR Online Radio Network Tops 6 Million Listeners in July

RLR Online Radio Network Tops 6 Million Listeners in July

Arbitron and comScore Media Metrix recently released the online radio ratings for July 2005 which show that these measured online networks reached 6,756,100 million listeners.

RLR Network (Yahoo Music, AOL Radio Network, MSN Radio and WindowsMedia.com, and Live365) had an estimated 6,012,700 million listeners age 12 and older. Clear Channel Online Music and Radio had 848,600 listeners during an average week in July amongst people age 12 and older. (Cume audiences for the RLR Network and Clear Channel Online Music and Radio can not be added)

 While persons 25-54 represent fifty-one percent of the total United States population, they represent seventy-two percent of all listeners to online radio networks in July. Persons 18-49 represent fifty-five percent of the entire U.S. population, but are eighty-five percent of all midday online listeners. In addition, the RLR Network shows a 1.06 rating point in Women 25-34, the first time an Arbitron comScore rated online network has achieved a full rating point for a key demographic.

Persons 12+ Average US Weekly Audience, July 2005

 

Monday-Friday 6AM-7PM

Monday-Sunday 6AM-Midnight

Cume Persons

Average Quarter-Hour Persons

CumePersons

Average Quarter- Hour Persons

America Online's AOL Radio Network

1,041,000

166,500

1,785,400

116,200

Clear Channel Online Music and Radio

678,300

135,400

848,600

74,200

Live365

439,200

76,100

630,800

45,000

Microsoft's MSN Radio and WindowsMedia.com

649,800

122,900

824,300

69,300

Yahoo Music/LAUNCHcast

1,909,300

442,200

2,955,700

274,800

TOTAL: All Five Networks

4,469,600

943,100

6,756,100

579,500

RLR Network*

3,882,700

807,800

6,012,700

505,400

Source: comScore Arbitron Online Radio Ratings, July 2005

Cume is defined as the number of different people who listen during a given daypart., and should not be added in order to preclude duplicate responses.

Next story loading loading..