PepsiCo's Aquafina brand began a two-year sponsorship of Olympus Fashion Week with a big splash. The bottler created a microsite, which features podcasts, to host updates from the week's events in New
York City. The microsite, found at aquafinafashion.com, features photos from each designer's show along with the podcasts. Visitors can rate each designer for varying levels of taste ranging from
perfect, tres chic, questionable, and faux pas. Aquafina senior brand manager, Michael Hammer said the sponsorship, and voting on taste was the perfect mix for Aquafina's motto, "Pure Water, Perfect
Taste."
Read the whole story at ClickZ, September 19, 2005 »
