There was a time when sure bets were easier to make on a more traditional media and entertainment playing field defined by producers and actors with hit track records, primetime television dominance
and Big Media mergers. But on the digital broadband frontier, all bets are off. The only sure thing is the good idea that taps into the newly empowered consumer psyche and pays off in tangible revenue
and profits -- not unlike Apple's iPod and its multibillion-dollar community of related products and culture.
Read the whole story at The Hollywood Reporter, September 20, 2005 »
